Steady and consistent growth of business networking can’t be denied. More and more people are not just getting out there to network for business, but some are making a business out of creating and facilitating networking events. If you realize that you love helping people find useful connections, while spending time in a fun and safe environment, then this may be a great business opportunity for you.
These easy steps will help you find more clarity.
1. Choose the niche to start networking business.
Networking is very broad. It is available on multiple platforms. It can be done both online and offline so it’s good to have a clear understanding of how you want your people to meet. You don’t have to stick to just one option. Combined experience can also take place. You can have an online portal supported by group meetings every month or quarter.
2. Research the niche.
Once you have a narrow model and know the way you are going to help people do networking, you should have a very clear understanding of how networking business is already done in your area. Are there other networking groups? Is your local chamber of commerce heavily involved? What is the main need? Think of what kind of unique networking business opportunity you can bring to your city. Whether you’re choosing an online or offline model, you should define the audience. Is it for people of a particular trade, people of a certain age or gender? Regardless, you should know your competition and understand what works and what doesn’t. Attend as many events as possible to be sure what to do.
How are you going to generate revenue? It is a business after all. Are you going to sell memberships, or you will sell admission tickets to your events? Whatever you choose as your main and secondary source of revenue you should think of what will make it special and set it apart from other similar activities. You can invite a “celebrity” or rent a unique facility that is not available to everybody.
4. Act fast.
The best way to inform people of your existence and get them involved is to host an event. Don’t delay this important activity yet it doesn’t mean it should lack planning. This will be your business card, your first impression, your kick-start into this business. Pay attention to the details from the keynote speakers and attendees to the appetizers that are served.
5. Be open to ideas to start a successful networking business.
You have your own ideas and visions, but don’t forget that you are doing this for people. Listen to what they have to say about the types of events they want to have. You may be surprised, but sometimes they come up with the best ideas if you just listen. As a gracious host talk to your attendees during the event and gather the feedback afterward by sending them an email. A lot of people appreciate the opportunity to share their ideas and suggestions. What they love, even more, is to see those ideas implemented and working.
Check this article out to get some ideas for your first event.